Branding and Positioning

Curriculum and Faculty



Positioning Yourself by Chris Widener

Positioning Concepts by Waldo Waldman

Becoming a Category of One by Joe Calloway

Becoming Distinctive and Memorable with Scott McKain



Branding by Chris Widener

Holistic Branding by Michael Hunter

Branding with Larry Winget

Meet the Faculty

Positioning & Branding

Waldo Waldman

Fighter Pilot. National Best Selling Author. High-Energy Keynote Speaker.

Joe Calloway

Next Success Retreats and Coaching

Scott McKain

Marketing Speaker and Author of  on of Forbes “Top Ten Business Books of the Year”

Michael Hunter

Strategic Marketing Consultant

Larry Winget

Professional Motivational Speaker, Bestselling Author, and TV personality.

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